Identity Development :: 2009-2013
A multidisciplinary health practice combining Physiotherapy and Psychology with an expertise in pain management and rehabilitation. Essentially the merging of the original version of Empower Rehab, Stanford Psychology, and the professional development workshops known as Pain Management in Practice, Empower Rehab is a long-term client of Fondu.
The original identity was developed in 2009 and developed through a few iterations with the current design being finalised in 2013.
The ‘heartbeat’ signifies the pain response: an initial flareup, followed by reduced responses until, with the benefit of therapy, life returns to normal. A great example of the benefit of a design team understanding the clients’ area of work and expertise; the resulting design is completely appropriate, recognisable, and distinctive.