Vintage LED manufacture retro-style light bulbs with modern, energy-efficient LED lighting mechanisms.

A long-time supplier to the electrical trade via specialist trade retailers, an opportunity with a major national hardware/homeware chain presented them with the need for improved packaging.

The client had developed a basic design concept, but needed a list of specifications, features, barcodes etc integrated on the five visible faces of the small colour box, and the preparation of print-ready finished artwork.

We undertook the necessary retail research, identified typical customer needs, and the various strengths, weaknesses, expectations and opportunities presented by the existing market and competition.

The low staffing levels and resulting customer-led enquiry nature of the retailer meant the colour box had to explain the product within by itself, and have clarity on all faces: the stock might go a week between being addressed by an in-store representative, and there was no guarantee a customer would leave the stock on the shelf round the right way.

The resulting colour box is authentic to the retro style of the product and brand, is distinctive and attractive on-shelf, and provides opportunity for future developments remaining in-style.

The full retail roll-out is on schedule for later in 2016.