Altitude Outdoor Education Website
AltitudeOutdoorEd.org.au
Website :: 2022
The Client
An established and long-term client in the not-for-profit camping realm wished to set up a sister business targetting secondary school outdoor education. We worked with them to find a business name and developed a fitting identity (logo).
The Brief
The benefits of outdoor education for youth and young adults are clear; a huge need exists which creates an excellent opportunity.
The website needed to convey the opportunities (the kinds of adventures and experiences that were on offer) as well as convey the importance of doing them.
The project lead was a devotee of the Storybrand framework, which essentially pitches something of a protagonist’s arc to the visitor in outlining the problem, the solution, the upside to choosing that solution, and the potential pitfalls of inaction.
Development and result
We developed a site with a comprehensive introduction page which included several calls-to-action, and a mailing list signup pop-over with the promise of a beneficial tool in return.
There’s sections for each adventure available, and a series of forms for specific purposes, some including conditional logic to tailor the questions based on other responses.
Image selection was critical, and the whole site is vibrant in content and presentation.