Currensea Logo

2023

The brief was relatively simple: the business provided assistance to organisations with international money exchanges. The company’s founder is a passionate oceanic ecologist, a keen diver, and the plan was to channel some of the profits into supporting ocean wellbeing.

Utilising the marine colour palatte (which aligns nicely with traditional safe economic colour schemes) and incorporating the client’s request that a C in a circle form the basic graphic root, our concepts riffed on port holes, waves, and the depth of colour the ocean can provide.

The top logo here was selected before a change of heart led to a change of business name for the same organisation. We also handled the logo for that one as well; it’s going public soon – watch this space.