the Season Food Co

2018

The brief was to develop a brand identity for a bespoke micro-caterer; a service providing bites and meals for individuals, smaller gatherings or the usual grand parties and events. A particular specialty was working with dietary requirements. 

With a focus on seasonal, fresh produce, the name the client presented with was ‘the Season Food Co.’

Initially we explored drastically abstract ideas attempting to convey the richness and variation in ‘the seasons’ before settling in to the notion presented here of an item or colour for each season. 

The selected candidate displays a playfulness through the observational illustrations and a grounded, confident style in the balance and typography.